Hi, I’m Rayan Parikh
(“RY-en pAA-reek”, if that’s helpful)

Brand Strategist & Design Innovation Researcher

I create growth opportunities by revealing the hidden tensions consumers and patients struggle with to shape and co-develop winning product and service experiences.

Meet Me

My Background

As a marketing professional with over 20 years global experience in corporate, service, product and experiential branding and innovation, I’ve led engagements with well over thirty Fortune 500 companies to help grow, launch and redefine brands and brand experiences.

While my experience and mindset is that of a generalist, I tend to gravitate to challenges involving brand strategy & architecture, improving consumer & patient experiences, as well as innovation development with a particular focus on CPG and Healthcare industries.

My Portfolio

The work I care most about falls into 3 areas spanning consumer, corporate and healthcare branding + innovation.

Brand & Design Strategy

Establishing brand distinctiveness and storytelling through a diverse array of visual, verbal and audible expressions.
Experience Design Strategy

Detailing consumer, patient and operational experiences and pain-points to drive better outcomes.
Innovation Strategy

Determining the strategic foundation and consumer/patient need; collaborating to develop new product concepts.